The Free Press, Mankato, MN

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February 4, 2013

Ravens Superbowl win likely set ratings record

(Continued)

"In the NFL control room, there was no panic, but there was an undeniable amount of uncertainty about the cause," Keteyian said Monday on "CBS This Morning." Keteyian was filming for a "60 Minutes Sports" report scheduled to be aired on Wednesday.

Despite the presence of Keteyian and Jeff Glor, CBS News did not participate in live coverage of the power outage. The sports personnel were better situated close to the action, said Sonya McNair, CBS News spokeswoman.

"If they needed us we could have been there but there was no need, because it didn't rise to the occasion," she said.

The power outage was an immediate hot topic for quips and questions online. There were an estimated 47.7 million social media posts during the game, according to the company Trendrr TV, which tracks activity on Twitter, Facebook and other social networks. That compares with 17 million during last year's game and 3 million in 2010, Trendrr said.

Television ratings grew throughout the evening, reaching 52.9 with a 75 share at the game's end. CBS was blessed with the dream of every network televising a Super Bowl: a game that isn't decided until the final play.

One ratings point represents 1,147,000 households, or 1 percent of the nation's estimated 114.7 million TV homes. The share means the percentage of TV sets in use that were tuned to the game.

Baltimore had the highest rating of any individual city, Nielsen said. San Francisco was not among the top 10 cities in ratings.

CBS drew criticism from the Parents Television Council for not editing out a profanity said by Ravens quarterback Joe Flacco shortly after the game. Flacco was caught by microphones describing his team's victory as "f------ awesome."

"No one should be surprised that a jubilant quarterback might use profane language while celebrating a career-defining win, but that is precisely the reason why CBS should have taken some precautions," said Tim Winter, president of the lobbying group, asking for the Federal Communications Commission to rebuke CBS.

The network had no immediate comment Monday on the complaint.

CBS has said that it was airing the pregame, postgame and halftime portions of the show on tape delay to guard against the use of bad language or wardrobe malfunctions. The postgame delay does not begin until the first block of commercials after the game, which hadn't happened before Flacco's expletive.

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