The Free Press, Mankato, MN


April 28, 2014

An organic focus

INdiGO Organics aims at education

Five years ago, Shelly Bartlett, owner of INdiGO Organic, started sourcing organic hair care products. After 30 years in the cosmetology industry, Bartlett realized that the hair care products she was using on her clients were creating an allergic reaction within her own body.

“I was experiencing a lot of upper respiratory issues and anaphylactic shocks,” she said. “The allergy issues kept building and building. When I started to source for better organic products, I came across Intelligent Nutrients. I even went as far as driving to Minneapolis and buying a $29 bottle of hairspray and selling it for $29, just so I could have that organic product available.”

In the spring of 2011, she went to Intelligent Nutrient’s headquarters hoping they might allow her to sell their products. After a few questions from a lady behind a counter, she waited for the results of a board meeting to decide if she could carry their organic product line. For 23 years prior, she had sold a different product line within a branch of the same company. It was to her benefit that she’d already experienced much of their training, as well as an instructor’s license.

“She came back out of that meeting and said, yes,” Bartlett said. “They would let me sell Intelligent Nutrients. I only had to purchase a couple of thousand dollars’ worth of product and receive four days’ of training at Horst Rechelbacher’s home.”

Food-based, organic ingredients

In 1995, Horst M. Rechelbacher founded Intelligent Nutrients, a health and beauty products company that utilizes 100 percent food-based and organically certified ingredients.

Rechelbacher launched Intelligent Nutrients with the mission that, “everything we put in and on our bodies must be nutritious and safe.” Horst also promoted the idea that businesses have the greatest responsibility to provide sustainability for all living species.

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