The Free Press, Mankato, MN


May 19, 2014

Matrimonial marketplace

Pinterest drives wedding trends

Those in the wedding business have always been driven by the changing trends in everything from invitations and flowers to bridal gowns and table centerpieces.

But never have so many hot trends been so instantly available to brides-to-be, all thanks to the Internet.

“Pinterest has had the biggest effect on the industry,” said Kathy Van Tol of Hilltop Florist and Greenhouse in Mankato.

“It’s visual and they have a whole wedding section so people see what they want,” she said of the website where users create and share collections of visual images for everything from recipes to planning trips and weddings.

“The Midwest used to be a little slower in seeing changing trends but with Pinterest and a global world it’s moving faster,” Van Tol said.

A visit to Pinterest’s wedding section shows hundreds of potential hairstyles, possible bouquets, cake toppers, guest favors and exotic wedding destinations.

Tammy Lillo, at the Travel & Cruise Center, said more couples are turning to destination weddings.

“It’s been a steady trend. The last few years it’s been a big thing,” she said. “A lot of people are opting for that destination wedding rather than the traditional one and then having a reception when they get back.”

Rich Draheim, who owns the New Ulm Event Center and just opened Minnesota Wedding Shop in New Ulm, said that while brides have easy access to trends in the virtual world, they still want to see and touch bridal gowns.

“Brides want to see them and try them on. Dresses look different on different body types and they need to try them on to know,” said Draheim, who is also a Realtor and owner of Westwood Marina on Lake Washington.

Kelly Murphy, a long-time bridal shop worker and part-owner of Sisters Bridal & Tux in New Ulm, said that keeping up with trends requires attention to on-line and magazine fashions as well as going to trade shows to see what’s predicted to be hot.

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