The Free Press, Mankato, MN

Business

May 19, 2014

Matrimonial marketplace

Pinterest drives wedding trends

(Continued)

Draheim, who’s more comfortable selling real estate and overseeing Westwood, won’t be working in the shop. “I’m not a fashion guy. Brittney has taste.”

That would be Brittney Anderson, who is the general manager of the event center and who oversees the bridal shop.

Minnesota Wedding stocks dresses from petite to size 32 (the average dress size in the United States is 14 and about size 16 in southern Minnesota).

Bridal dresses in the shop range from $800 to $3,800.

Anderson spent the winter ordering stock and attending a Chicago wedding market to catch up on bridal trends for the coming fall.

“The hot things are heavy beading and caplets, which are jeweled and beaded shawls almost that goes over the shoulder,” Anderson said.

The shop, which is hosting a grand opening and trunk show on May 17, also carries everything from veils, jewelry, tux rentals, in-house alterations and other accessories and has about 100 bridal gowns and 70 different bridesmaid dresses on hand.

“We’re trying to make it a one-stop shop,” Anderson said.”

Murphy and her sister bought Sisters Bridal & Tux a decade ago and Murphy had worked in the store for the previous owners.

While a full-service bridal and accessories shop, the sisters also sell suits and do lots of work for prom-goers.

Murphy said dashes of color on trim and sashes were big in bridal gowns, but that’s given way to pale pinks, country chic and burlap. Yes burlap.

“Country chic is very big. People are making their own center pieces with Mason jars, having little patches of burlap on accessories, country boots on bridesmaids.

For the guys, the trend has been toward more tailored tuxes. “It used to be a more boxy look a few years ago, now they want them more fitted,” Murphy said. “The Michael Kors tuxes are big now.”

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