The Free Press, Mankato, MN


January 27, 2014

Siding with their clients

Boelters focus on quality and customer service


MVB: How do you handle the competition of this market?

Ron: I think this goes back to quality and name recognition. When I first started, there was only one other company doing seamless siding, now there are numerous companies out there. I’ve also seen a lot of bad work done over the years. It seemed like during the building boom everyone who had a tool belt or hammer was a carpenter, roofer or a contractor. Some of those guys shouldn’t have ever been in business. In today’s market, it’s not easy becoming known and the other thing is becoming known for good quality.

Jodie: And doing what you believe in.

Ron: Yes, that too. Our customers also speak for us through referrals.

MVB: How do you give back to the community?

Ron: Well we are members of the Minnesota River Builders Association. We donate to be a sponsor of Partners for Affordable Housing. We’ve also donated to the American Cancer Society.

Jodie: We try to do as much as we can for a small business.

MVB: What are your future plans?

Ron: In April, I’m going to be 65. But people are working longer now days, hopefully not because they have too but because they want too. I really enjoy what I am doing. I love meeting the people. If I had a choice, I would only do sales and not be in the office at all. I really enjoy going out and talking with the people, helping them find what it is they are looking for. We’ve gotten to be real good friends with many of our customers over the years and that’s good, too.

Jodie: For us, it’s all about treating your customers well, knowing your products and being known for quality work.

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