subscribesubscriber servicescontact usabout ussite mapBuy a Classified
Fri, Nov 21 2008 

Published August 24, 2008 12:47 am - Jim Santori is publisher of The Free Press.

No more endorsements


Jim Santori
The Free Press

This year, we will not be endorsing candidates for political office. Some readers may find this a welcome move; others may see it as backing down.

But the rationale is to end something that remained only because of tradition, not always the best reason for keeping something in changing times.

When newspapers first came upon the scene in America, they were backed and, indeed, funded by political parties. The papers were staffed by party functionaries. There was no expectation of fairness or objectivity in news coverage; it was all opinion and slant.

It was only late into the 20th century that news organizations began to seriously look at what was happening to their craft. We were determined to improve people’s perception of our reporting.

News councils began to crop up. Journalism reviews grew in number. Ethics courses were included in journalism curricula. One huge mistake made during this time was to profess that journalists are objective and unbiased. No, journalists are human and have to work at being balanced and fair. But we still held onto one vestige of the old newspapers — or, it should be said, publishers did — endorsements. It was a way of trying to influence the outcome.

Other people were under the impression that endorsements were given to whichever candidate took out the most advertising. When candidates then used those endorsements in their own political advertising, it just fueled that impression even more. Al Neuharth, founder of USA Today, blasted the practice of political endorsements in 2000, saying, “When newspapers endorse candidates editorially, their political coverage on the news pages becomes suspect in the eyes of readers, rightly or wrongly.” USA Today does not endorse candidates.

Even earlier than that, Neuharth pointed out that “Readers want to be fully informed about issues and candidates. They welcome debate. But they rebel when we dictate. They resent being told how to vote.”

The editorial page editor of the Wall Street Journal, which also does not endorse candidates, said the editorial page has a more fundamental purpose, which is to “stick up for those principles” it deems important.

Jay Rosen, chairman of the journalism department at New York University, was reported to have said that endorsements were “a tool of power” that newspapers paraded out as their civic authority in leadership. Editorial writers would proclaim that, because of their access, they were more knowledgeable and thoughtful and could be more credible in their opinion. Even if this were true at one time, it’s not the case anymore. Today, voters have access to a lot more information — just as much access in many cases as do editorial writers.

Newspapers should not be in the business of king maker. Regardless of who is sitting in the seats of power, each should be held accountable to whom they represent, and that’s the job of news organizations. An endorsement appears to give a seal of approval and taints the perception of readers of our true intent, regardless of how hard we work at fairness. That puts our reporters in a difficult position.

Ending endorsements doesn’t mean there will be no opinions about the candidates.

These will appear as signed columns. They will be opinions of a particular Free Press writer, not the opinion of the Free Press editorial board. We will, however, recount what issues we feel are important to this region and this state and show where the candidates stand on those issues.

Readers then can use that information as a barometer against their own thoughts about issues and candidates, as it should be.

And, in our reporting, we will still present to our readers the differences between the candidates. We will still question every potential office holder and hold them accountable.

And then armed with our reporting and individual columns, you can decide for yourself the better candidate.



print this story    email this story   

Click here to load this Caspio Bridge DataPage.
Click here to load this Caspio Bridge DataPage.




monster
wheels

Find a job! Find a Home! Find a car!

Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Premier Guide

 

Community Newspaper Holdings, Inc.CNHI Classified Advertising NetworkCNHI News Service
Associated Press content © 2008. All rights reserved. AP content may not be published, broadcast, rewritten or redistributed.
Our site is powered by Zope and our Internet Yellow Pages site is powered by PremierGuide.
Some parts of our site may require you to download the Flash Player Plugin.
View our Privacy Policy
Advertiser index