By Robb Murray
---- — If you love both beer and helping out a good cause, Finnegans has just the promotion for you.
During May the Twin Cities-based brewery – which donates 100 percent of profits to charities that help feed the hungry – is holding a contest that asks people to get creative with its newly released 12-oz cans.
Top prize? Free beer for a year.
Got your attention now?
Finnegans, previously only available in bottles, is asking people to come up with crafty creations using Finnegans cans, take a picture and post it to the Finnegans Facebook page. Build a car with cans, turn a can into an origami crane, maybe a can cozy made out of a can. Do what you gotta do. It's free beer for a year, folks.
What's even better is that Finnegans is donating money locally in the markets they've made a priority, of which Mankato is one. (The others are St. Cloud, Rochester and Duluth. The brewer is also expanding to Fargo, Sioux Falls and Florida.)
Locally, Finnegans will be donating to the Salvation Army.
“It' really part of our engagement piece,” said Angi Proehl, a Finnegans representative in Mankato.
The contest runs through the month. Participants are encouraged to post photos of their creations to the brewer's Facebook page at facebook.com/FINNEGANSIRISHAMBER.
The cans are available for now at Park Lane Liquors and MGM Liquor Warehouse. You can get them in 12-packs for $12.
Finnegans has grown quickly, both the the quality of the beer and the mission from which it sprang.
Founded in 2000 in Minneapolis by Jacquie Berglund, Finnegans Irish Amber claims it is the first beer in the world to donate all profits back to the community. In Minnesota, profits go to the Emergency Foodshelf Network’s Harvest for the Hungry program, which purchases produce from farmers and distributes it to local food shelves.
In 2011, six new farms were added to the program and over 42,000 pounds of fresh produce was purchased and distributed to food shelves in Minnesota through donations from the FINNEGANS Community Fund.
Locally, Finnegans is working with the Living Land farm near St. Peter.