The Free Press, Mankato, MN

Local News

December 29, 2012

Ojanpa: Candy cig bans just blow smoke

(Continued)

MANKATO —

Why movies? Because they’re by far the most effective covert tobacco marketing vehicle extant — and the tobacco companies know it.

In 1989 the tobacco industry banned payments for tobacco-brand product placement in films. Yet, curiously enough, the frequency of tobacco use in movies has actually increased since that self-imposed “ban” was enacted.

Hmmm.

Sometimes, the frequency of smoking in a movie becomes almost comically over the top.

In the latest James Bond film, “Skyfall,” there are more than 20 incidences of smoking.

And more to the marketing point, it’s always the beautiful and the handsome doing the smoking. Hey, you money-under-the-table movie producers, work in a chain-smoking toothless, trailer trash type once in awhile.

Candy cigarettes as addiction precursors? Please.

But if you’re still leery about letting your child be “cool” with a candy cig in hand, buy him a pack and make it a teachable moment.

As soon as he’s done “smoking” one, stick an unfiltered Camel in his mouth, light it up and tell him to suck on it like a lollipop.

If you can think of a better anti-smoking message, let me know.

 

Brian Ojanpa is a Free Press staff writer. Call him at 344-6316 or email bojanpa@mankatofreepress.com   

     

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