Stock chose the tire he wanted to sell (Continental) and created a campaign. He also went to Scheels and Nicollet Bike Shop for advice. The folks at Nicollet even ordered and paid for a Continental tire for Stock to use in his presentation, he said.
At state, Stock pitched the campaign to a judge who role-played as a bike manufacturer. Stock said he emphasized the new technology of Continental tires, but he mostly talked about why buying the tires would be a good business decision — emphasizing pricing points, customer service and branding.
“It’s really applicable to real life,” Stock said. “You’re selling the brand and the company.”
Stock will do his sales presentation for the tire again at nationals. He said he’s not changing much about the presentation, and he’s excited to be making the trip with Berg.
Other DECA events include employment interviews, sales demonstrations and role-playing scenarios where students are given 15 minutes to prepare a solution to a business-related issue.
Stock’s trip to nationals will cost about $2,000, Berg said. Anyone interested in donating or sponsoring his trip can contact Berg at 387-3461 or email@example.com.