NEW ULM — TPI Hospitality, the business that owns the uniquely German-themed Holiday Inn hotel in New Ulm, is spending $4 million renovating the hotel, which is used annually for the city's official Oktoberfest celebrations.
The project, which is intended to modernize the facilities, will result in the hotel becoming a Best Western Plus facility.
TPI Hospitality spokeswoman Dee Anne Osborne said the decision to shift the hotel's brand will help position the hotel for growth.
"The decision to re-brand as a Best Western Plus is largely driven by how impressed we are with the brand," Osborne said. "(We're impressed with) the direction that Best Western is going as they continue to instill a high degree of quality in both the Plus and Premiere designations, which were launched in 2010."
She said the company believes the updates will be a good fit for the New Ulm market and will expand what the hotel can offer its guests.
“We take great pride in the fact that we have been a member of this community for 35 years,” said Mitch Peterson, TPI Hospitality president, in a press release.
The project will be completed in five phases and is scheduled to finish by September, ahead of the next Oktoberfest event.
The project will tackle remodeling the hotel guest rooms and re-configuring the hotel's public spaces. The changes will add two new elevators, a new fitness room and more space in the lobby area to facilitate serving hot complimentary breakfast.
The project will also upgrade the parking lot and improve landscaping on the surrounding grounds.
Finally, the project will upgrade the New Ulm Conference Center, which hosts several city functions each year, and replace the hotel's current restaurant with a new Green Mill pizza restaurant. The conference center will be expanded to approximately 12,000 square feet with a divided ballroom and several meeting rooms. The new restaurant will provide catering for the conference center.