The Free Press, Mankato, MN

Local News

December 7, 2012

Righting the ship: Taylor repositions, grows company




New approaches

      Many Taylor divisions have found new customers but still do printing. Corporate Graphics, once a local job shop, now also prints children’s books sold worldwide.

And Corporate Graphics Commercial has added high-tech equipment to print a variety of flexible packaging material such as stand-up pouches used to hold juice drinks and other food items.

The company has also moved into a number of products and services it wasn’t involved in before.

For banks and other financial institutions, Taylor Corp. developed software that minutely tracks all of the required information institutions must send to customers. If, for example, a bank needs to show regulators it properly sent certain notices to all its customers, the Taylor Corp. software provides instant and detailed verification of everyone it went to and when.

The company also provides the myriad printed booklets and information those financial institutions need.

And if you buy a refrigerator or TV, it might be a Taylor Corp. division that printed the booklet, mailed you a warranty card and sent you email confirmations of the transactions.     

“We also do a lot of work with companies’ marketing people. We do extensive tests and responses on what they’re doing now and show them how they can increase sales.”

Taylor has also been methodically building a diverse leadership team with a range of experiences in different industries to keep the company growing long after he leaves as CEO. That includes promoting from within and hiring talent that is drawn to the revitalized company.

Taylor is also prepared for the future transition of the company — of which he reportedly owns some nearly 90 percent. Rather than have the company sold in whole or pieces, a group of foundations and trusts will keep the company together and growing.

The framework, Taylor said, is designed to still give future management teams enough flexibility to make the business decisions they need to.

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