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Fred and Joy Struck have been joined in business with son Karl at Traverse de Sioux Garden Center in St. Peter.
John Cross / The Free Press


Mankato Magazine: All in the family

Couple raise and sell hundreds of thousands of plants each season

The Free Press

“People want to make their yards nicer. Whether it’s the patios or ponds, they want a nice outdoor area for entertaining.”

MM: HGTV has had a big impact on home and garden ideas. What kind of influence have you seen from the cable television channel?

Karl: “It’s giving people a lot of good ideas about outdoor living spaces. I like watching it, but it does give people false expectations. On those shows, they bring in 50 landscapers and do a job in a day. That’s not the way it works.”

Fred: “It gives people what I call ‘Zone Envy.’ They see these beautiful perennials that grow down in Zone 5 or 6 and want them here in Zone 4. A lot of people dabble in Zone 5 plants. I do, too. I always talk to people about where they’re planting it and if they’re willing to take a chance on it dying.”

MM: What’s the good and bad about working together as a family?

Joy: “The nice part is working with your family. It’s fun watching Karl grow.

“The bad part is I have to feed them, too.”

Fred: “The good part is you develop family bonds and you’re familiar with them. And it’s a chance to maybe know the business will be passed on.

“Family tensions can be a down side. Parents and kids with different ideas.”

Karl: “I always knew this is what I wanted to do. It’s nice working with family and the flexibility you get.

“The bad thing is you butt heads. I think I have all the ideas and dad’s been around forever and knows everything.”

MM: So, who’s usually right, you or your dad?

Karl: “I’m going to say 50-50. But he usually gets his way.”



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