The Free Press, Mankato, MN

State, national news

February 3, 2013

Oh the drama! Super Ads go epic

(Continued)

NEW YORK —

“The Budweiser commercial with the Clydesdale made me cry,” said Wendy Ponzo, 49, who was watching the game in Pont Pleasant, N.J.

 

User-inspired tales

Lincoln’s 90-second ad was inspired by tweets by fans about road trips. The company asked people to send their stories, and Jimmy Fallon, host of NBC’s “Late Night with Jimmy Fallon,” decided on which tales would be used.

The ad, which was based on more than 6,000 tweets from fans, shows adventures during a fictional road trip. A woman picks up a German hitchhiker, and they go to an alpaca farm, get stopped by turtles crossing the road, and drive through a movie set.

Rap pioneer Joseph “Rev Run” Simmons and Wil Wheaton, who acted in “Star Trek: The Next Generation,” made cameos in the spot.

Coca-Cola created an ad based on an online campaign that pit three groups — a troupe of showgirls, biker style badlanders and cowboys — against each other in a race through a desert for a Coke.

Starting Jan. 23 and continuing through the end of the Super Bowl, viewers voted online for their favorite group. The group with the most votes — the showgirls — were revealed when the Super Bowl ended.

Audi also went with an ad that told a story — and was inspired by viewers. The company’s 60-second ad featured an ending that was voted on by viewers prior to the game.

In the ad, a boy gains confidence from driving his father’s Audi to the prom, kisses the prom queen once he arrives at the dance and gets decked by the prom king. In the end, he drives back home with a smile on his face.

The Audi mini-epic was a favorite of Super Bowl viewer Stephanie Bice, 39, a business development director in Oklahoma City.

“It was fun and whimsical,” Bice said.

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