The Republican Party committees are circulating figures showing that poverty among women has risen during Obama's time in office, while women's average wages have dropped.
They say they are targeting older women, who are more likely to vote Republican than younger women, in part by highlighting cuts to Medicare Advantage plans that the Obama administration proposed and then reversed under pressure. They say they will continue to press the case that the health law has increased costs for some people and affected their health care plans.
"It feels to us like the White House and Democrats are making decisions on legislation and messaging priorities based on the fact that they have to talk about anything but Obamacare to appeal to their depressed base," said Republican National Committee spokeswoman Kirsten Kukowski.
Obama cites the Affordable Care Act as an example of improved gender equality. "Tens of millions of women are now guaranteed free preventive care like mammograms and contraceptive care, and the days when you could be charged more just for being a woman are over for good," he said in his weekly address this weekend.
Obama has promoted women's economic issues at White House events and in recent trips to Florida and Michigan, tightly contested states.
He embraced six original Rosie the Riveters — women who took on traditionally male jobs during World War II — on a recent White House visit, and holds them up as an example of equal pay for equal work. He held the first White House event on combating campus sexual assault.
The White House plans a June summit on economic issues facing working families, with a series of regional meetings leading up to it. Administration officials and Cabinet members plan to host business school deans at the White House to talk about workplace policies that could even the playing field for women.