The study also underscored a problem called “inattention blindness,” which translates into layman’s terms as “I see it but it doesn’t register.” Because of a distraction, it takes longer for a driver to connect what he or she sees to an appropriate reaction like braking or swerving to safety.
“It’s very, very powerful,” said the foundation’s president, Peter Kissinger. “The light can register, but the brain is focused on something else.”
Federal data shows that distracted driving was a factor in about 10 percent of the fatal accidents nationwide in 2011. In addition to 3,331 deaths — a slight increase from the previous year — 387,000 people were injured in motor vehicle crashes involving a distracted driver.
The AAA study is the latest piece in a body of research that has grown exponentially in the five years since U.S. Transportation Secretary Ray LaHood elevated a growing public awareness of distracted driving into a national crusade.
Though the findings have not been uniform, the research has established that almost anything that distracts a driver from the task of getting down the road safely creates a risk.
Proving something on which most reasonable people would agree echoes the era when researchers sought to verify that smoking caused cancer. It demonstrates with science the danger of something that has become an immensely popular habit.
Faced with solid research-based evidence, some drivers may put aside the array of distracted electronic enticements . It also may stiffen the backbones of state and federal legislators to put safety before public desire to communication while driving.
The awareness of risk balanced against that desire to chat or text was summed in quip at a congressional hearing last year: Everybody wants to keep talking on their cell phone, they just don’t want anybody else on the road to be allowed to.
Driver surveys have supported that contradiction.
The body of research that has solidified since LaHood’s initial battle cry hinges around a finding that almost 80 percent of crashes and 65 percent of close calls came about after a driver looked away from the road ahead.