The Free Press, Mankato, MN

State, national news

September 30, 2013

Airlines promise a return to civility, for a fee

NEW YORK (AP) — Airlines are introducing a new bevy of fees, but this time passengers might actually like them.

Unlike the first generation of charges which dinged fliers for once-free services like checking a bag, these new fees promise a taste of the good life, or at least a more civil flight.

Extra legroom, early boarding and access to quiet lounges were just the beginning. Airlines are now renting Apple iPads preloaded with movies, selling hot first class meals in coach and letting passengers pay to have an empty seat next to them. Once on the ground, they can skip baggage claim, having their luggage delivered directly to their home or office.

In the near future, airlines plan to go one step further, using massive amounts of personal data to customize new offers for each flier.

"We've moved from takeaways to enhancements," says John F. Thomas of L.E.K. Consulting. "It's all about personalizing the travel experience."

Carriers have struggled to raise airfares enough to cover costs. Fees bring in more than $15 billion a year and are the reason the airlines are profitable. But the amount of money coming in from older charges like baggage and reservation change fees has plateaued. So the airlines are selling new extras and copying marketing methods honed by retailers.

Technological upgrades allow airlines to sell products directly to passengers at booking, in follow-up emails as trips approach, at check-in and on mobile phones minutes before boarding. Delta Air Lines recently gave its flight attendants wireless devices, allowing them to sell passengers last-second upgrades to seats with more legroom.

And just like Amazon.com offers suggested readings based on each buyer's past purchases, airlines soon will be able to use past behavior to target fliers.

"We have massive amounts of data," says Delta CEO Richard Anderson. "We know who you are. We know what your history has been on the airline. We can customize our offerings."

Text Only | Photo Reprints
State, national news
  • Injured snowy owl ready to be released ST. PAUL (AP) — A rare snowy owl that gained national attention when it was apparently hit by a bus in the nation's capital is scheduled to be released into the wild after a rehab stint in Minnesota. The Raptor Center at the University of Minnesota

    April 18, 2014

  • Court case to test 'Buy the Farm' law NEW PRAGUE (AP) — A case set for trial next week is expected to test Minnesota's "Buy the Farm" law, which is meant to require utilities building high-voltage power lines to buy out farms in the way if affected landowners demand it. The case pits th

    April 18, 2014

  • Judge strikes down part of state energy law MINNEAPOLIS (AP) — A federal judge ruled Friday that part of a Minnesota law designed to promote the use of renewable energy is unconstitutional because it attempts to control business that takes place outside state borders — and she barred Minnesota

    April 18, 2014

  • White House updating online privacy policy A new Obama administration privacy policy released Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, and it clarifies that online comments, whether tirades or tribut

    April 18, 2014

  • Horse virus cases showing up in Upper Midwest BISMARCK, N.D. (AP) — State officials in the Upper Midwest are cautioning horse owners about a virus that spreads easily among the animals and can lead to breathing problems, abortions and nervous system disorders. Three cases of equine herpesvirus

    April 18, 2014

  • Bear attacks spark debate: Kill them, or leave them alone? ORLANDO, Fla.—Dallas Smith thinks he has the answer to Central Florida’s black-bear threat, and he’s ready to lock and load it. “I think the fear of God needs to be put back into them,” said Smith, 47, who wants state authorities to lift restriction

    April 18, 2014

  • Tourism push plays up 'Only in Minnesota' ST. PAUL — (AP) — Say goodbye to "More to Explore." Minnesota tourism promoters ushered in a new slogan Thursday that focuses on "Only in Minnesota" experiences as part of their largest-ever advertising campaign. The revamped message kicks off a maj

    April 17, 2014

  • mfp ap pipeline photo Minnesota Pipe Line seeks to expand capacity MINNEAPOLIS (AP) — Minnesota Pipe Line Co. announced plans Thursday to nearly double the capacity of a crude oil pipeline that carries oil from Canada and North Dakota to the two refineries in the Twin Cities that produce most of Minnesota's and much

    April 17, 2014 1 Photo

  • Holder asserts his commitment to fighting heroin WASHINGTON — Attorney General Eric H. Holder Jr. has been crusading for more lenient treatment for nonviolent drug offenders, making it a top priority before he is expected to leave office this year. Recently, however, he has been forced to confront

    April 17, 2014

  • Less-schooled whites lose longevity, study finds ATLANTA — Barbara Gentry slowly shifts her heavy frame out of a chair and uses a walker to move the dozen feet to a chair not far from the pool table at the Buford Senior Center. Her hair is white and a cough sometimes interrupts her speech, but she

    April 17, 2014

Press-Plus Subscribe
Sign In
Featured Ads
AP Video