The Free Press, Mankato, MN

State, national news

August 8, 2013

Florida mom sues over Goldfish 'natural' label

FORT LAUDERDALE, Fla. — If you’ve bought Cheddar Goldfish snacks in the past four years, one fed-up Lake Worth, Fla., mom wants to help you get your money back.

And her multimillion-dollar effort has put South Florida on the forefront of a national debate over genetically modified foods.

Disgusted by what her complaint calls false advertising, Palm Beach County elementary schoolteacher Lisa Leo has taken Pepperidge Farm to court, accusing the mammoth food manufacturer of mislabeling its popular fish-shaped crackers “natural” when she contends they contain genetically modified soybeans.

Her lawsuit, filed June 11 in federal court in Fort Lauderdale, seeks class-action status, new labels and at least $5 million in damages to reimburse Florida consumers who purchased the snack since June 2009, claiming the product violates Florida’s Deceptive and Unfair Trade Practices Act.

“Consumers have a right to know what they’re putting in their bodies,” said Joshua Eggnatz, Leo’s Weston-based attorney. “You may not think GMOs are bad for you, but others may, and the consumer has a right to know and to choose.”

Genetically modified organisms, or GMOs, are plant or animal products that have been re-engineered in a lab with the DNA of bacteria, viruses or other plants and animals to increase crop yield or make them heartier, more tolerant of herbicides, and resistant to insects, drought and other environmental factors. General estimates are that about 90 percent of the corn, cotton, soybeans and sugar beets grown in the United States are genetically altered, and they are most often used in highly processed foods like crackers and cereals.

The FDA has not officially defined what “natural” means in terms of food labels, but its website says the agency “has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”

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