They figured out a way to do that, he said, adding: "We ended up getting a patent for some of that innovation."
The software is for use primarily on personal computers and the company is bringing a mobile app to market for use on iOS and Android devices, Rist said.
The product works as advertised, Rist said. "We've definitely had pros, guides and average fishermen come in and validate that it's working for them," he said.
"There's an old saying we kind of started the company on: 90% of the fish are in 10% of the lake. It's just a matter of knowing where that 10% is."
Information from: Milwaukee Journal Sentinel, http://www.jsonline.com