The Free Press, Mankato, MN

State, national news

March 31, 2013

A baseball icon goes for a fresh image

LOUISVILLE, Ky. — The familiar smell of hot dogs and freshly cut grass on Major League Baseball's Opening Day will be complemented by changes to the iconic Louisville Slugger bat, which is now made with firmer wood and stamped with a new logo.

The 129-year-old manufacturer hopes the harder bat, which is less likely to splinter, and more modern logo will help the family-owned company stay relevant in the sporting good supply market and ahead of competitors in luring younger ballplayers to its products.

The new logo is the first such change since the company dropped the "Hillerich & Bradsby" name from the center of its oval design and replaced it with "Louisville Slugger" in 1980. And the new bats, which are made from a high-grade wood and processed to enhance the surface's hardness, are the biggest change in the hardware since the introduction of cup-ended bats in 1972.

"You have to ask yourself, Do you really need to change it?" Louisville Slugger CEO John Hillerich said of the logos and bats. "Our greatest asset is our brand."

The changes were the result of a multi-year process that involved talking with everyone from corporate partners to players about what they wanted in a bat to how the new logo looked on the equipment.

The new bats — made of ash or maple — are designed to be harder than previous models. Bobby Hillerich, director of Wood Bat Manufacturing for Louisville Slugger, said new selection processes for the wood, as well as drying and processing methods, have created a bat hard enough to reach a grade of 9h — the highest rating possible by the American Society for Testing and Materials.

Buyers search for the hardest wood available — known as veneer wood — which is vacuum dried to pull moisture out of the wood and push the material closer together, Bobby Hillerich said. Once that is done, the wood is cut into billets used to create the bats. The billets are shaped and compressed before being finished with a water-based coating, logo, and any coloring and player signature.

Text Only | Photo Reprints
State, national news
  • Poet takes his act to Las Vegas LAS VEGAS — The old poet is dressed in black, his platinum-blond hair rakishly moussed. He stands amid the hubbub, facing a stern test of his crafted words and carnival-barker delivery. The venue is a smoky lounge called Ichabod’s, east of the Strip.

    July 23, 2014

  • Minnesota race track to refund horse owners ST. PAUL, Minn. (AP) — A Minnesota race track manager says the track will refund horse owners after an audit found it shorted race purses by nearly $437,000 over four years. The St. Paul Pioneer Press reports (http://bit.ly/1p9mtEh ) the Running Aces

    July 23, 2014

  • Bodies of Malaysia jet victims leave Ukraine KHARKIV, Ukraine (AP) — Two military aircraft carrying the first bodies of victims of the Malaysia Airlines crash left the embattled plains of eastern Ukraine Wednesday, while British investigators began work on a pair of "black boxes" to retrieve da

    July 23, 2014

  • Attorney general sues 2 Minn. colleges ST. PAUL, Minn. (AP) — Minnesota's attorney general has filed a lawsuit against two colleges, accusing the schools of misleading criminal justice students about their ability to land a job in their field and about transferring credits to other instit

    July 22, 2014

  • sniper wife pic Jurors start considering Ventura case ST. PAUL — An attorney for Jesse Ventura asked a federal jury Tuesday to award the former Minnesota governor millions of dollars in damages for what he claimed is a lie in a memoir by the late military sniper Chris Kyle. Ventura testified during the

    July 22, 2014 2 Photos

  • Target debuts shopping app "In a Snap" will recognize images

    July 22, 2014

  • Feds to monitor Newark police Probe found pattern of unconstitutional policing

    July 22, 2014

  • Thousands without power due to storms MCGREGOR (AP) — Thousands of Minnesotans are without electricity after powerful storms moved through central and northeastern Minnesota. Strong winds of 50 to 70 mph knocked down trees and power lines overnight Monday. Minnesota Power and Lake Count

    July 22, 2014

  • Ellison urges Minn. to aid Central American minors ST. PAUL, Minn. (AP) — A Minnesota congressman is leading efforts to bring more unaccompanied children fleeing Central America to the state. But, immigration advocates and nonprofit groups that serve refugees are concerned Minnesota might not be abl

    July 22, 2014

  • Detroit retirees back pension cuts by a landslide DETROIT (AP) — A year after filing for bankruptcy, Detroit is building momentum to get out, especially after workers and retirees voted in favor of major pension changes just a few weeks before a judge holds a crucial trial that could end the largest

    July 22, 2014