"Warhol was the great catalyst," Reed told BOMB magazine in 1998. "It all revolved around him. It all happened very much because of him. He was like a swirl, and these things would come into being: Lo and behold multimedia. There it was. No one really thought about it, it was just fun."
Before the Velvets, references to drugs and sex were often brief and indirect, if only to ensure a chance at radio and television play. In 1967, the year of the Velvets' first album, the Rolling Stones were pressured to sing the title of their latest single as "Let's Spend Some Time Together" instead of "Let's Spend the Night Together" when they were performing on "The Ed Sullivan Show." The Doors fought with Sullivan over the word "higher" from "Light My Fire."
The Velvets said everything other bands were forbidden to say and some things other bands never imagined. Reed wrote some of rock's most explicit lyrics about drugs ("Heroin," ''Waiting for My Man"), sadomasochism ("Venus in Furs") and prostitution ("There She Goes Again"). His love songs were less stories of boy-meets-girl, than ambiguous studies of the heart, like the philosophical games of "Some Kinda Love" or the weary ballad "Pale Blue Eyes," an elegy for an old girlfriend and a confession to a post-breakup fling:
It was good what we did yesterday
And I'd do it once again
They fact that you are married
Only proves you're my best friend
But it's truly, truly a sin
Away from the Factory, the Velvets and were all too ahead of their time, getting tossed out of clubs or having audience members walk out. The mainstream press, still seeking a handle on the Beatles and the Stones, was thrown entirely by the Velvet Underground. The New York Times at first couldn't find the words, calling the Velvets "Warhol's jazz band" in a January 1966 story and "a combination of rock 'n roll and Egyptian belly-dance music" just days later. The Velvets' appearance in a Warhol film, "More Milk, Yvette," only added to the dismay of Times critic Bosley Crowther.