The Free Press, Mankato, MN

Talkers

April 7, 2013

5,000 NYC pay phones will take you back to 1993

NEW YORK — Want to journey to a grittier time in New York City’s not-too-distant past, when the murder rate was sky-high, Times Square was a crossroads of crime and porn, Starbucks had yet to arrive, and hardly anyone owned a cellphone?

A project designed to promote an art exhibit has turned 5,000 Manhattan pay phones into time machines that take callers back to 1993, a pivotal year in the city’s art, culture and politics.

Pick up a receiver on the rarely used phones that still dot the New York streetscape, punch 1-855-FOR-1993 and you will hear a notable resident recounting what life was like on that block 20 years ago.

“We liked, creatively, the idea of using a sort of slightly broken, disused system as the canvas of this project,” said Scott Chinn of Droga5, the ad agency behind the campaign for an exhibit titled “NYC 1993: Experimental Jet Set, Trash and No Star.”

An eclectic mix of artists, writers, food and fashion stars, and others has been recruited to reminisce, including chef Mario Batali, actor Chazz Palminteri, porn performer Robin Byrd and former Yankees pitcher Jim Abbott, who threw a no-hitter in 1993.

The narrators describe a New York that was dirtier, bloodier, raunchier and less gentrified than today — but also an easier place for a talented young person to gain a foothold.

Batali says in his sound bite that opening a restaurant was easier in 1993 when he debuted his first restaurant, Po.

“You didn’t have to have a rich daddy or an investor or put together a team or anything like that,” he says. “It’s sad to watch the cost of business push the real individualist entrepreneurs out of the game.”

Bike shop owner Dave Ortiz remembers when the city’s Meatpacking District, now home to trendy restaurants, nightclubs and pricey boutiques, was the wild, wild West.

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Talkers