Brand-new Japanese parents receiving a gift are then customarily obligated to give a lesser one in return, and the Yoshimiya rice shop in Fukuoka recently created the ideal such return: small bags of rice of the exact weight of the newborn, printed with its face and name, so that original gift-givers (relatives, friends) can experience cuddling “the baby.” Then, of course, according to Yoshimiya’s owner, they can break open the bag and eat the rice, though he admitted some people have a problem with that.